Updates

We're all trapped using clichés like "unprecedented" and phrases like "we're in this together" so much so that nearly every advertising campaign sounds the same right now. Nobody really knows what's going on and...Read More

We all feel such a debt of gratitude for the healthcare workers right now. They are the frontline heroes working to keep everyone safe and for that we are all grateful. Never have the words "essential industry" had...Read More

Have a Plan - A cohesive communication plan is critical at this time. Make sure everyone from your officers, e-board, stewards, organizers, et.al. is "singing off of the same song sheet". Sounds simple and...Read More